![]() The same could be said for France's aiding of the colonies during the American Revolution and the Louisiana Purchase, without which, French Toast Crunch would never have been possible. "For us, it was more of a business decision," Good told me. I mentioned this renewal of strong ties between France and the United States when I spoke with General Mills marketing manager Waylon Good and asked if it had anything to do with the re-release of French Toast Crunch. As the United States has pursued nuclear negotiations with Iran and waged a campaign against ISIS, it has found a surprisingly muscular ally in its French brethren. It started in February when, for the first time in nearly two decades, a French head of state visited the United States. But the turmoil may have set the table for the return of French Toast Crunch. This year has been a difficult one by many accounts. Had General Mills known that Nicolas Sarkozy⎯who was known as Sarko l'Américain for his love of American things⎯would follow Chirac, perhaps French Toast Crunch would have never been separated from its less politically divisive sister Cinnamon Toast Crunch. French Toast Crunch is a breakfast cereal launched in the mid-1990s, flavored to taste like French toast, by the General Mills company. The cereal lasted until 2006 before it was discontinued, just months before Chirac left office. In Monday's press release, General Mills acknowledged the American addicts of French Toast Crunch that had made a habit of "spending $20 a box to get the cereal sent from Canada."įrench Toast Crunch first debuted in 1995, the very same year that Jacques Chirac, who would become France's most anti-American premier in recent memory, came to power. Who can forget 2004, when Commerce Secretary Don Evans and countless others determined that former Democratic presidential nominee John Kerry "looks French?" In Roger Cohen's round-up of the attacks, he noted:Īll the while, French Toast Crunch continued its storied run in Canada, where it was never taken off the market. If you think anti-French animus went away after that, you were missing the signs. Then there was the Vichy Government's severing of ties with the United States during World War II.Ī familiar and more contemporary nadir between Yankee and Frenchman was during the run-up to the Second Iraq War, during which French opposition to the war spawned a campaign to turn French fries into Freedom fries. Observers of the historic low points in French-American relations might point to the XYZ Affair, the diplomatic episode that almost brought the two countries to war in the late-18th century. The return of the cereal, fittingly, comes as the U.S. political era in which French things were considered snooty at best and treasonous at worst. In a press release, General Mills explained that the return of the product had to do with the "passionate fans created a 'Bring French Toast Crunch Back' Facebook page, gathered thousands of online petition signatures, and contacted the General Mills customer service center in droves with calls and e-mails." French Toast Crunch was a victim of its political era, an era in which French things were snooty at best and treasonous at worst.īut the period in which French Toast Crunch was discontinued also coincided with a U.S. Whether you're looking for delicious kids snacks, trail mix ingredients or a cinnamon cereal for the whole family like Cinnamon Toast Crunch cereal, General Mills cereals spread goodness from tots to grown-ups.On Monday, Americans got the long-awaited news that French Toast Crunch, a beloved and discontinued cereal, would once again line the shelves of supermarkets. This 17.4-ounce Family Size cereal box contains about 13 servings of French Toast Crunch cereal and is an official participating Box Tops product to help support education. Sprinkle the crispy French toast flavored cereal over a sundae as ice cream toppings. It's good enough to make you leap out of bed just for a taste. These tiny, crunchy French toast flavored cereal pieces are bursting with syrup and cinnamon taste. Enjoy French Toast Crunch cereal any way you like. Rise and shine with General Mills French Toast Crunch Breakfast Cereal. This kids cereal is a favorite with grown ups, too. Parents like that the first ingredient is whole grains and every serving provides vitamins and minerals as part of an irresistible breakfast. Pour a bowl with milk and leave yourself time to slurp up that delicious cereal milk left over at the bottom of your bowl. ![]() ![]() Rise and shine with General Mills French Toast Crunch Breakfast Cereal.
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